Post by 415hawaiiboy on Sept 23, 2024 21:02:40 GMT -8
Here’s a link to start:
Hawaii is just in a position to be kicking off so late for most of America at home they are the last bet of the night. It means people are putting Hawaii in on the last leg of their multi game parlays and closing out their nights with bets on that game.
It doesn't mean they are sitting on their couch and tuning in.
and there is a big difference there. Media cares who watches and who can sell commercials too.
With that said, there is some value in that built in late night kick off. Pac-12 has a gimmie 8PM game for half it's Saturdays that actually isn't a burden for the teams, because it is 5PM where it is being played.
All valid points. Advertisers could be gambling sites, and with a 9% gross margin ($14MM in 2023), if that volume grows 50% ($21MM), 100% ($28MM) that is real potential profit on a low marginal cost business compared to having a Dr Pepper commercial shown to 1 million viewers at 1pm. The games could be shown exclusively on FanDuel’s tv channel. There are people with money on the games that will watch. So far, 38 states and DC have legalized sports gambling. The more Western states that legalize, the better for the Western schools (plus it wouldn’t be as late).
This is on top of the regular monetization strategy of college football media rights.
- More tv channels and streamers will pop up to show games.
- Differentiation in revenues will be valued, including the gambling aspect.
To take a page from Oregon’s playbook of being America’s second favorite team, Hawaii has potential. It’s had success in the past (2000’s) on ESPN.
