Great article on CW and all things media-rights.

bennyskid
Sophomore

Posts: 1,373

Great article on CW and all things media-rights. Sept 16, 2024 12:50:15 GMT -8 obf, 93beav, and 2 more like this

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Post by bennyskid on Sept 16, 2024 12:50:15 GMT -8

There is a huge amount in this to unpack.

sicem365.com/s/17650/college-football-realignment-mailbag-big-12-acc-and-more

A couple things stood out to me.

- Last year the CW only had a few bottom-tier ACC games to show, yet it still outperformed FS1, where a lot of Pac12 games were. (About 500k/game).

- The CW is available in more households than any other sports outlet.

- This guy's rev-per-view estimate is $3.76. So if the new Pac can average, say, 750k/game, then our revenue package would be worth about $16.9m/school. (750k*3.76*6)

He considers this year's deal with the CW to be very good for the CW - but he likes it for us, as well. "While the financial hit was brutal, the visibility upgrade is somehow even more of a landslide by degree."

atownbeaver
Junior

Posts: 4,931

Great article on CW and all things media-rights. Sept 17, 2024 7:55:10 GMT -8 obf likes this

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Post by atownbeaver on Sept 17, 2024 7:55:10 GMT -8

Sept 16, 2024 12:50:15 GMT -8 bennyskid said:

There is a huge amount in this to unpack.

sicem365.com/s/17650/college-football-realignment-mailbag-big-12-acc-and-more

A couple things stood out to me.

- Last year the CW only had a few bottom-tier ACC games to show, yet it still outperformed FS1, where a lot of Pac12 games were. (About 500k/game).

- The CW is available in more households than any other sports outlet.

- This guy's rev-per-view estimate is $3.76. So if the new Pac can average, say, 750k/game, then our revenue package would be worth about $16.9m/school. (750k*3.76*6)

He considers this year's deal with the CW to be very good for the CW - but he likes it for us, as well. "While the financial hit was brutal, the visibility upgrade is somehow even more of a landslide by degree."

If that is our real rate, we made about $1.4M hosting Idaho state. That ain't bad.

I think it would be a tall order to average 750K across everybody. I think OSU/WSU can at the end of the day with all games, but this comes back to why we need a game like Oregon with 3+million viewers to add leverage. Boise state games will be draws, particularly rivalry games. bud we'd need flashy games to offset a few duds, and we'd need big home OOC games which will be the challenge.

But I really think the $15M+ media package ain't out of the question. It is why we are being REALLY choosy right now.

Henry Skrimshander Senior Henry Skrimshander, SS, Westish College Harpooners Posts: 9,618	Great article on CW and all things media-rights. Sept 17, 2024 9:33:01 GMT -8 wilkyisdashiznit likes this Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by Henry Skrimshander on Sept 17, 2024 9:33:01 GMT -8 I am hearing between $10-15 million per school, with estimates on the high side of the window.
	"The shortstop is the source of stillness at the center of the defense. He projects this stillness and teammates respond." Aparicio Rodriguez

atownbeaver
Junior

Posts: 4,931

Great article on CW and all things media-rights. Sept 17, 2024 10:43:43 GMT -8

Quote

Post by atownbeaver on Sept 17, 2024 10:43:43 GMT -8

Sept 17, 2024 9:33:01 GMT -8 Henry Skrimshander said:

I am hearing between $10-15 million per school, with estimates on the high side of the window.

It would stand to reason, if the "rate per view" is widely known to insiders. and it is that 3.76 value give or take. the range is the estimate of what the average viewership will be. That is the source of all these valuation estimates

A lowside estimate will be an average of 350,000. That is basically $8M or what the MWC was currently doing. We will obviously be doing better than that.

I think a conservative mid point is 500K average viewers. That would be about $11.2M

an achievable high side with good teams playing well is 750K average viewers. Which means having games like Oregon and UW on the schedule that are high leverage games that give you 2-3 million view bump. and gives you that nearly $17M.

I am curious about the Basketball deals. We have some appealing basketball schools too.

Great article on CW and all things media-rights.

Post by bennyskid on Sept 16, 2024 12:50:15 GMT -8

Post by atownbeaver on Sept 17, 2024 7:55:10 GMT -8

Post by Henry Skrimshander on Sept 17, 2024 9:33:01 GMT -8

Post by atownbeaver on Sept 17, 2024 10:43:43 GMT -8