WBB ahead of MBB in NIL total compensation
Apr 28, 2022 9:41:29 GMT -8
411500 and escott58 like this
Post by beaverstever on Apr 28, 2022 9:41:29 GMT -8
Football leads with 51% of total NIL compensation, while 17.8% goes to WBB, followed by MBB at 15%. Baseball is 2nd to Football in terms of total activities.
opendorse.com/nil-insights/
I suspect it's really top-heavy for WBB. For instance, the Cavinder twins were expected to exceed their coach's salary even before they went to Miami. WBB is 9th in total NIL activities, which seems to support that idea that is fewer, bigger deals. I would assume Jade leads the list for OSU.
Pac-12 is 4th leading conference for NIL compensation, trending upward, and 5th in total activities, also trending upward. Big 10 is top for both, with SEC surprisingly (to me anyway) behind the Pac-12 in total compensation, and just ahead in total activities. It would be highly ironic if the NIL ends up weakening the SEC.
Some examples of deals women are getting: justwomenssports.com/female-athletes-who-have-cashed-in-on-nil-deals/
It's early, and I expect the market could shake out much differently over the longer term, but at this point the NIL trends do appear to be more about the ability of these athletes to impact product sales than just a pay-to-play mechanism.
opendorse.com/nil-insights/
I suspect it's really top-heavy for WBB. For instance, the Cavinder twins were expected to exceed their coach's salary even before they went to Miami. WBB is 9th in total NIL activities, which seems to support that idea that is fewer, bigger deals. I would assume Jade leads the list for OSU.
Pac-12 is 4th leading conference for NIL compensation, trending upward, and 5th in total activities, also trending upward. Big 10 is top for both, with SEC surprisingly (to me anyway) behind the Pac-12 in total compensation, and just ahead in total activities. It would be highly ironic if the NIL ends up weakening the SEC.
Some examples of deals women are getting: justwomenssports.com/female-athletes-who-have-cashed-in-on-nil-deals/
It's early, and I expect the market could shake out much differently over the longer term, but at this point the NIL trends do appear to be more about the ability of these athletes to impact product sales than just a pay-to-play mechanism.
